1146811468 Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive
The Law offices of J. Vincent Perryman
901-347-0647
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Midsouth Attorneys > Upcoming Continuing Legal Education Sessions > Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive

Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive

12/13/2016
1:15 PM - 5:00 PM
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What is it that makes great art or a persuasive speech memorable? Conversely, why do may lawyers’ messages and persuasive attempts get blocked like spam? In this program, participants will learn what causes messages to stick, and how to make more persuasive arguments. The techniques discussed in this program work on the unconscious mind and result in increased cooperation from clients to opposing counsel.

Speaker: Brian Hammer

Course Content:

    Lawyerly Habits that Turn People Off 
Antagonizing the values and identity of another person will cause that person to unconscious rebel and sabotage achieving best results. Although most lawyerly bad habits are unintentional, the negative consequences are palpable. This section illuminates these bad habits and teaches tools to incorporate new habits that reduce the negative effects.
 
   

The Magnetic Lawyer 
The first step in making persuasive arguments is to become personally magnetic. This section gives lawyers concrete steps to do just that, by learning to express a core identity and values that others perceive as authentic and mutually beneficial.   

 
 
    Break
 
    Question-Mapping and Other-Person Understanding 
This section teaches lawyers to utilize a question map and professional rituals to enhance a 360 degree awareness and understanding of any situation. By increasing understanding of who they are and what they need, lawyers can alter their negotiation style for maximum impact on a specific person and subconsciously trigger their trust and cooperation.
 
    Sticky Language 
In this section, lawyers will learn how to transform bland language and esoteric ideas into messages that stick. By making communication memorable through trigger words and sticky language, arguments move people like great art.
 
    Adjourn


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4719 Spottswood, Memphis, TN 38117
Ph: 901-347-0647
Fx: 901-255-0745

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